PRACTICENTRIC

This proprietary research and analytical approach of ours allows us to go beyond declarations and evaluations of products or services and discover what really affects the purchase decision.

PRACTICENTRIC also identifies how respective elements affect consumer decisions and what exerts a decisive impact on buying behaviour.

Practice triangle

Elements of practices are interrelated

Practices are in constant motion

Practices determine use and experience

Implemented practice-centric solutions:

We discover niches

Ideas for new products.
Product innovation.

PRACTICE

People growing plants in small flats

INSIGHTS

Lack of knowledge, lack of space, inadequate aesthetics of available products

HYPOTHESIS

There is space in the market for a new type of fertiliser for green plants.