PRACTICENTRIC
This proprietary research and analytical approach of ours allows us to go beyond declarations and evaluations of products or services and discover what really affects the purchase decision.
PRACTICENTRIC also identifies how respective elements affect consumer decisions and what exerts a decisive impact on buying behaviour.
Practice triangle
Elements of practices are interrelated
Practices are in constant motion
Practices determine use and experience
Implemented practice-centric solutions:
We discover niches
Ideas for new products.
Product innovation.
HYPOTHESIS
There is space in the market for a new type of fertiliser for green plants.
PRACTICE
People growing plants in small flats
INSIGHTS
Lack of knowledge, lack of space, inadequate aesthetics of available products