About us
The multidisciplinary team of researchers and business practitioners
designs the process and its respective members are responsible for scopes in line with their competences, collect data and discover insights – in order to jointly develop recommendations that cover all aspects of our Clients’ business operations and take into account the relationships between them.
The reality of monochannel is a fact. Examining and analysing channels and touchpoints separately, can be a source of error and, at best, will lengthen the analysis and inference process.
Smart recommendations come from the ability to “connect the dots,”
generating concepts that understand the broad implementation context – the research-consulting processes at Omnisense are exactly that.
The reality of monochannel is a fact. Examining and analysing channels and touchpoints separately, can be a source of error and, at best, will lengthen the analysis and inference process.
Smart recommendations come from the ability to “connect the dots,”
generating concepts that understand the broad implementation context – the research-consulting processes at Omnisense are exactly that.
Our team
Our team is made up of unique individuals, complementary competences, colourful professional paths and ever-growing ambitions.
We genuinely enjoy what we do and believe that the strongest foundation of our professional work is the passion and sincere partnerships uniting us.
Katarzyna Konkel
Sociologist, strategist, expert in qualitative research, she has been actively involved in creating and communicating brands for 20 years. From 2003 to 2011, lecturer in sociology and PR in practice at the European University in Cracow (Wyższa Szkoła Europejska w Krakowie). She was the managing director of the Eskadra Group and the LOKATIVO agency. Since 2017, CMO of the Omnisense agency and Director of Customer Experience Strategy at Schwitzke Górski, where, based on Design Thinking, she designs modern and multidimensional CX for brands such as Martes Sport, Media Expert, VOX, Makarun, Isto, and Awiteks. She manages a team of researchers defining inspirational insights. Her speciality is the business approach to brand and space management in the Retail and HoReCa industries.
Magdalena Czaczkowska
Sociologist, strategist, marketer with as many as 18 years of experience in building brand image, communication and tools supporting brand development and sales-promoting activities. For 15-plus years, she co-founded the advertising agency S4, including more than 6 as client relations director. At Omnisense, she manages complex research projects and processes (Reporter Young, INGLOT, ZNAK, Coccodrillo, etc.), conducts strategic workshops, and creates an expert image for team members in the industry.
Katarzyna Skoczek-Colombo
A sociologist and a walking mine of ideas. She has been specialising in brand development and new communication trends for over 10 years. She designed creative marketing campaigns (Sokołów, Jan Niezbędny, Konspol, Soplica, Hochland, etc.), managed the communication of the SPAR chain for Poland, and managed the social media of international and national brands. She is currently focused on designing an effectively selling customer experience and using in-depth qualitative research in business, carrying out research and development projects for brands such as X-kom, Znak, Flugger, Reporter Young, Inglot, Lidl and Baltica Group. Her activities combine sociological, psychological and marketing knowledge and a passion for the search for complex insights into consumer behaviour.
Maksym Dębski
He has been directly involved in the research industry for 5 years. Graduate of the Faculty of Philosophy of the Jagiellonian University (Uniwersytet Jagielloński). In his work, he uses a combination of qualitative and quantitative approaches to design holistic customer experiences when interacting with a brand. He is currently focused on implementing projects to support brands in building marketing strategies (Reporter Young, Inglot, Znak, Coccodrillo, etc.). He has experience in the implementation of municipal projects, including the evaluation of the Civic Budget of the City of Cracow. He regularly collaborates in the design and conduct of evaluation studies for public administration institutions.
Our team is made up of unique individuals, complementary competences, colourful professional paths and ever-growing ambitions.
We genuinely enjoy what we do and believe that the strongest foundation of our professional work is the passion and sincere partnerships uniting us.
Katarzyna Konkel
CEO OMNISENSE
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Sociologist, strategist, expert in qualitative research, she has been actively involved in creating and communicating brands for 20 years. From 2003 to 2011, lecturer in sociology and PR in practice at the European University in Cracow (Wyższa Szkoła Europejska w Krakowie). She was the managing director of the Eskadra Group and the LOKATIVO agency. Since 2017, CMO of the Omnisense agency and Director of Customer Experience Strategy at Schwitzke Górski, where, based on Design Thinking, she designs modern and multidimensional CX for brands such as Martes Sport, Media Expert, VOX, Makarun, Isto, and Awiteks. She manages a team of researchers defining inspirational insights. Her speciality is the business approach to brand and space management in the Retail and HoReCa industries.
Magdalena Czaczkowska
COO / HEAD OF STRATEGY & COMMUNICATION
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Sociologist, strategist, marketer with as many as 18 years of experience in building brand image, communication and tools supporting brand development and sales-promoting activities. For 15-plus years, she co-founded the advertising agency S4, including more than 6 as client relations director. At Omnisense, she manages complex research projects and processes (Reporter Young, INGLOT, ZNAK, Coccodrillo, etc.), conducts strategic workshops, and creates an expert image for team members in the industry.
Katarzyna Skoczek-Colombo
PRACTICE-CENTRIC DESIGN & INSIGHTS MANAGER
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A sociologist and a walking mine of ideas. She has been specialising in brand development and new communication trends for over 10 years. She designed creative marketing campaigns (Sokołów, Jan Niezbędny, Konspol, Soplica, Hochland, etc.), managed the communication of the SPAR chain for Poland, and managed the social media of international and national brands. She is currently focused on designing an effectively selling customer experience and using in-depth qualitative research in business, carrying out research and development projects for brands such as X-kom, Znak, Flugger, Reporter Young, Inglot, Lidl and Baltica Group. Her activities combine sociological, psychological and marketing knowledge and a passion for the search for complex insights into consumer behaviour.
Maksym Dębski
MARKET RESEARCHER & INSIGHTS EXPERT
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He has been directly involved in the research industry for 5 years. Graduate of the Faculty of Philosophy of the Jagiellonian University (Uniwersytet Jagielloński). In his work, he uses a combination of qualitative and quantitative approaches to design holistic customer experiences when interacting with a brand. He is currently focused on implementing projects to support brands in building marketing strategies (Reporter Young, Inglot, Znak, Coccodrillo, etc.). He has experience in the implementation of municipal projects, including the evaluation of the Civic Budget of the City of Cracow. He regularly collaborates in the design and conduct of evaluation studies for public administration institutions.
We work closely with experts in the following fields of…
Łukasz Maźnica
ECONOMIST, DESIGN THINKING COACH, RESEARCHER
Dawid Sobolak
ECONOMIST, BUSINESS AND SOCIAL PROJECTS MANAGER, DESIGN THINKING COACH
Jan Strycharz
ECONOMIST, DESIGN THINKING COACH, RESEARCHER